Toys
Every toy on this list has survived Merlot’s Golden Retriever enthusiasm — the ones he actually loves.
Shop Toys →130K friends · 20–30M views/mo
Meet the dog who lives in the sky.
Merlot is a 30kg Golden Retriever and trained Service Dog — cabin seat approved, bowl always finished.
- 130KFriends
- 25MViews / mo
- 18Airlines flown
More frequent flyer miles than the humans sitting next to him.
As told by his boarding pass
- 130K+Friends
- 20–30MViews / mo
- 6Years old
- 30kgFull‑grown Golden
- ✓Trained Service Dog
- ✓Flies in cabin
Up next — what fuels every flight. See the food ↓
In partnership with Butternut Box
The only bowl he actually finishes.
Merlot used to leave half his dinner behind. Then he switched to Butternut Box — fresh, human‑grade meals, gently cooked and portioned for his exact size, delivered straight to our door.
- Fresh, human‑grade ingredients
- Portioned exactly for his size
- Delivered fresh to your door
Code also in Merlot’s Instagram bio · New customers only.
In partnership with Butternut Box
Fresh, human‑grade meals — delivered to your door.
Gently cooked, portioned for your dog and delivered fresh on your schedule. This is the deal Merlot flies home to.
Special fare
35% OFF
First two boxes
In partnership with Butternut Box
Box day is his favourite day.
Fresh, human‑grade food, portioned for his size and delivered frozen‑fresh to the door — no fillers, no faff.
- 1 Choose recipe
- 2 We portion for his size
- 3 Delivered frozen‑fresh
Dinner’s done.
Next stop, the gate.
The Story
How Merlot Flies
A registered Service Dog, not an ESA — cabin‑calm on every flight he’s taken.
Merlot is a trained service dog — not an emotional support animal. That’s the simple reason he’s allowed to fly calmly in the cabin, seat by seat, every time.
Check if your pet can fly in the cabin →Wheels down.
Next stop, home.
Plans made.
Next stop, his packing list.
Merlot Approved · Amazon Picks
Everything He Actually Uses
Three lists, curated from six years on the road — nothing he doesn’t use.
Wardrobe
From cozy travel sweaters to his iconic bandanas — functional and fashionable, perfect for dogs who fly in style.
Shop Wardrobe →
Pre‑Flight Essentials
The exact products we use every time Merlot boards a plane — from collapsible bowls to calming aids.
Shop Essentials →